![]() What is the Difference Between EDDM and Saturation Marketing? Once you’ve identified your customer base and market, you can decide how broad or how narrow your direct mail marketing campaign needs to be. What is the job title or seniority of the contact you wish to reach?.What is the revenue of businesses you wish to connect with?.What industry can take advantage of your products and services?.If your company is focused on business to business (B2B) sales ask: What are your customers purchasing habits?.What income range do your customers fall into?.Who can most benefit from your products or services? Like parents, car enthusiasts, or homeowners. ![]() Where do your customers live, how far do you expect they would travel if they need to travel to take advantage of your products or services?.Questions to answer when identifying your customers and market: Once you know who you are marketing to, figure out where they are located and where you should market out too, so you can identify areas to send your marketing materials. Prospective clients are cut from the same cloth that your current and ideal customers are. Think about what your current customers have in common and consider who your ideal customer is. Establishing your market will help you improve response rates and your return on investment. To execute a successful direct mail marketing campaign, you must identify who your customers are and where they are located. Generate 25% more traffic to your website.Have 75 previous clients return to your business.Have 50 new prospective clients call and set a meeting.Have 300 customers redeem a coupon that was mailed to them.Generate 100 sales leads over the next 60 days.Here are a few examples of direct mail marketing goals for you to consider: Whatever your goal, setting a clear objective and giving yourself a metric to measure against, will help you see the results or your direct mail marketing efforts. ![]() Are you looking to drive up sales, generate more leads, improve customer loyalty, or increase brand awareness? Or are you simply looking to mass mail to a ZIP code to reach a large area? If you aren’t sure what you want to accomplish with your campaign, then it’s impossible to decide which bulk mailing option is best for you. To effectively harness the power of direct mail marketing, you need to identify what exactly you hope to gain from your efforts. Establishing your goals, understanding the USPS requirements, identifying your market, and developing effective mail pieces will help you not only choose between EDDM and Saturation Mail but will also ensure that you get the most out of your direct mail marketing efforts. Whether you decide to use EDDM or Saturation Mailing, preparation will go a long way in achieving the best results. EDDM and Saturation Mail are different but very similar bulk mailing options offered by the USPS and understanding both is vital in choosing the right option for your business. Using Every Door Direct Mail (EDDM) or Saturation Mail is and affordable and easy solution to increase exposure to your business and help your business grow. ![]()
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