![]() ![]() I think Rozay’s a genius, and I think he’s one of the most prolific artists in this generation. I rep Rozay shit and I believe in that brand. Though you never signed, do you ever ponder if that Maybach situation could have been something special for your career? ![]() I remember Rick Ross was looking at you heavy, and he wanted you on Maybach so hard. That ain’t an easy thing to negotiate as an artist. I’m really proud of the music, but I’m proud of the business structure also. One of the things I’m most proud about is, if you look at the album, it says “All Money In – Atlantic Records.” That’s my debut album. I never explained it, and I never went into detail about it, because I don’t ever want to make excuses. To the public and to the, I guess, the critics, it might have been perceived as, “What’s taking so long?” I was comfortable with that. That’s why we had to build our value outside of the major labels so we could prove our worth. I wanted to make sure that to get there, I didn’t diminish the opportunity to do it as All Money In and do it as my own team. I believed I was going to be recognized globally as a great artist one day so I was willing to put the work in. I’d want to represent my brothers and my team. In my perfect dream, how would I want my shit to be situated business-wise? I’d want to be on my own label. Let’s say I accept my greatness as an artist, and fast forward to me being acknowledged globally as a great artist. I say that in the most humble way: I always knew that I could perform with the best of ‘em and I could deliver with the best of ‘em. I always had faith in my creative capacity. ![]() It was the route that I believed in and what was destined for me. I had to learn through trial and error - I made a lot of mistakes, and I did a lot of things right. There was no infrastructure that I came into. I suffered at times and I benefited at times because of it. I built a label at the same time I built a career. I built a company at the same time I built a career. I wanted to learn how to do it myself, as an artist and as a company. How did you manage to get to this point where you are today, to be so successful despite any setbacks you had? You and Drake almost came up at the same time, and took very different routes, but y’all are both successful. While I was in LA, I went back and I was playing your song “Killer” featuring Drake, and in my head, I started doing a comparison. Now, one can only wonder, where will he go from here? Billboard sat down with the West Coast lyricist at Del Frisco Grille in New York City to talk the creation of Victory Lap, Donald Trump, the genius of Master P, his relationship with Rick Ross and MMG, and similarities he sees between himself and Tupac Shakur. With his debut album slated to bow in the top five on the Billboard 200, Nipsey Hussle’s late arrival to the mainstream world seems to still be right on time. ![]()
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